brow lift gel

Holds Without Stiffness

No Flaking or White Cast

Designed for Between Appointments

Image alt text
Image alt text

Salon-designed brow care that keeps results looking fresh between appointments

Cleansing Clouds

Cleansing Clouds

Cleansing Clouds

$20.00
Sale price  $20.00 Regular price 
Microfine Brow Definer Pencil

Microfine Brow Definer Pencil

Microfine Brow Definer Pencil

$40.00
Sale price  $40.00 Regular price 
FullProof Brow Stylo

FullProof Brow Stylo

FullProof Brow Stylo

$38.00
Sale price  $38.00 Regular price 
At Home Brow Tinting Kit - Waitlist

At Home Brow Tinting Kit - Waitlist

At Home Brow Tinting Kit - Waitlist

$55.00
Sale price  $55.00 Regular price 

Brow Pencils

Shop now

Brow Lift Gel

Shop now

Salon-backed products
designed to maintain, enhance and extend
your results…
Without overcomplicating.

Brows Shouldn’t Drop Off After Week One

Most do

By Bella is designed for every day after your appointment. To hold shape, maintain definition, and keep brows looking fresh for longer.
SHOP ALL PRODUCTS

note from the founder

Salon-first brow care that actually makes sense

Every product is built to support professional results - not compete with them

Used between appointments to maintain shape, hold and definition without overcomplicating your routine

Become A Stockist Event Partnership

Between Appointments Matters

Results don’t stop at week one.
Your brows shouldn’t either

Designed With Brow Artists

Built to support real results
Not compete with them

Products That Make Sense

No overdoing. No guesswork.
Just better brows, every day

Customer Reviews

Overall rating: 5 / 5 from 86 reviews.

Customer photo review of UGC & Gifted - Brow Lift Styler

I don’t think I’ll ever try anything else! Obsessed with my brow products. I love how the brow lift gel makes my brows lasts all day and great for on the go!

UGC & Gifted - Brow Lift Styler

Customer photo review of NEW LAUNCH - FullProof Brow Stylo

The best brow pencil I’ve ever used, It’s creamy, lightweight and actually lasts all day! Happy that I’ve found a brow pencil I can stick to!

NEW LAUNCH - FullProof Brow Stylo

Customer photo review of Brow Lift Gel

This brow gel is quickly becoming my everyday essential! I don’t wear much makeup to work or have much time to get ready in the mornings but this takes 10 seconds and instantly makes me look more put together. It holds my brows in place all day without feeling heavy or crunchy.

Brow Lift Gel

Customer photo review of Brow Lift Gel

OBSESSED. This brow gel is truly unlike any other. It lifts, shapes and locks everything in place without that crunchy feel. My brows have never looked better

Brow Lift Gel

Customer photo review of Brow Lift Gel

I use this is my brows and to slick back my fly aways. Keeps me locked in all day without needing to touch up. With that said, was also gentle to wash out which is a huge plus and something I find hard to come across. LOVE the dual brush built into the cap.

Brow Lift Gel

Customer photo review of Salon Partner - Brow Lift Styler

My all time favourite brow gel ever! Holds the hairs in place all day, no white cast or flakiness!

Salon Partner - Brow Lift Styler

Customer photo review of Brow Lift Gel

My OG fave ! use every day !

Brow Lift Gel

Customer photo review of Micro Fine Brow Pencil

Love it but may need a darker colour as this is a bit red for me.

Micro Fine Brow Pencil

Customer photo review of Brow Lift Gel

Best brow gel ever!!!!

Brow Lift Gel

Customer photo review of Brow Lift Gel

Great brow gel ! No clumps or white cast. Gives a brow lamination effect and last all day ! Very impressed

Brow Lift Gel

Customer photo review of Cleansing Clouds

Super soft and easy to use ! Just added water and it removed my makeup perfectly! In the picture attached I just wiped my face once and my makeup was completely removed

Cleansing Clouds

Customer photo review of Cleansing Clouds

These soft cleansing clouds are definitely a game changer 😍 definitely leveling up in my skincare routine out with the old and in with the new I love them

Cleansing Clouds

Customer photo review of Brow Lift Gel

I loved the brow gel by Bella. It holds the brows so well and makes them look incredible and defined. It is also a 2 in 1 product so you can use it as a hair slick stick which is so so handy!

Brow Lift Gel

Customer photo review of Brow Lift Gel

I love this gel! It’s been a game changer for my everyday look and easily getting my laminated brows to stay looking fresh every day! I automatically feel put together when I use it! The hybrid brush and gel combo is perfect

Brow Lift Gel

Customer photo review of Brow Lift Gel

I have tried lots of eyebrow products. This is hands down the best eyebrow product I have used. So easy to apply and eyebrows stay in place all day. Love it!

Brow Lift Gel

My fave !!

Brow Lift Gel

Best brow gel I have tried. I love the staying power. Recommended by a friend and zero regrets.

Brow Lift Gel

I was gifted the brow gel by an existing customer (a super fan!) and now I couldn't see myself being without it. like... ever. Super easy to use and customise my brow look from more natural 'no makeup-makeup' to a full on night out look. LOVE it x

Brow Lift Gel

Absolutely love this product! Have used for the past 6 months and will continue using. Always get compliments on my brows!

Brow Lift Gel

Love this brow gel. Love how easy it is to use, and how the brush is in the lid. So convenient for a quick morning routine.

Brow Lift Gel

The best product !

Brow Lift Gel

Absolutely love this product. It gives my browse and my entire eye area and instant lift highly recommend

Brow Lift Gel

Fantastic product! Nothing else comes close to being this good!

Brow Lift Gel

Absolutely love the Bella Brows brow gel. Gives a natural fluffy brow look and holds them in place all day!

Salon Partner - Brow Lift Styler

Absolutely love this brow gel. It keeps my brows perfectly shaped and in place all day and washes off easily at night with just water.

Brow Lift Gel

Love love love - my brows have never looked better.

Brow Lift Gel

I am literally obsessed with this brow gel. Firstly the hold is like no other - but my favourite part?! It literally smells like a coconut and doubles for a slick stick for my flyaways!!

Brow Lift Gel

Honestly such a beautiful product, I've used many brow gels & this one is top shelf. Highly recommend xx

Brow Lift Gel

Best brow gel you’ll ever buy! My eyebrows are thick & stayed upright all day even post sweat! 100% recommend

Brow Lift Gel

Simply the perfect brow gel - great for everyday and also bolder looks. The packaging is also super cute and feels very luxe x

Brow Lift Gel

Fantastic product. I don’t have super think brows and this product not only holds them in place but makes them look fuller. Highly recommend.

Brow Lift Gel

Crazy in love with my new eyebrow gel. It’s completely changed my everyday make up routine. My brows look fuller but still very natural . All without that feeling of flaky, stiff white brows! Lasts all day! I’m obsessed ! ❤️

Brow Lift Gel

Beautiful product by a femal founder ! I didn’t know I needed it now I can’t live without it

Brow Lift Gel

My brows have never looked better!! I no longer have sticky gel hanging off my hair with this tool. Bonus i never need to touch up either, they last all day.

Brow Lift Gel

Absolutely love this product! My brow game has completely changed

Brow Lift Gel

Unbelievable… I have tried every single brow product under the sun available at Mecca etc and never have found a product that actually holds my brows, and doesn’t leave a white cast. This product is something else, in its own league. I’m so grateful to have found it. If you are looking for the best brow product for styling and hold this is IT. Don’t waste your money on anything else!!!

Brow Lift Gel

I am OBSESSED with this brow gel!! Looks like I’ve had a fresh brow lamination every time. Bonus that the packaging itself is so chic. 10/10 would recommend.

Brow Lift Gel

Absolutely LOVE my brow bella - I don't have much hair from overplucking for many years but my eyebrows are amazing and shaped so well. Thank you! x

Brow Lift Gel

Looove this brow pencil. I have a slightly lighter brow shade and 'latte' is such a perfect match. The product is creamy too and glides on so smooth without any friction. High quality and durable design! Last all day without feeling too intense - very impressed!x

NEW LAUNCH - FullProof Brow Stylo